Rebuilding a brand.
I’ve been blogging since about 2007 and I feel like like I’m starting a new. When I was younger, I would just paint, draw, write my emotions away, until I was distracted with something else. No filter, no consideration for who was reading. I was sloppy, I was careless, and everyone was all up in my business.
Now 10 years later, I’m still here, kind of doing the same thing, except a lot is different.
I am a brand… and if I’m not, I’m sure as hell trying to be.
It’s time to change everything around.
The first thing I want to do is create a new logo. The one I created for myself many moons ago was pretty clever, and is a little promiscuous for my taste now. The girl bending over, showing off her goods to the world was definitely a kicker, and when people realized what that heart shape was, it usually resulted in a chuckle. Hell, she’s even inked on my arm. (Mami still doesn’t know about that one)
But I’m growing, and along with my growth, so does my artwork, and how I want it to be represented, how I want to be represented.
I want something a bit more grown up, professional, yet still quirky. I’ve been looking at hundreds of fonts and nothing seems to stand out to me. I want an image, but nothing too busy. I want to be able to use it as a header, and as a watermark. I’m asking for a lot ain’t I?
And that’s only the logo part of it all.
I’m thinking color schemes, textures, layout, scheduled posts, categories and the whole shebang. I have categories now, but did you even know they existed?
I want to build a new home page and make it obvious what I do, what I’m trying to do, and what I’ve been doing. I want you as a reader, to see who I am, and what services I offer in the first 7 seconds upon entering my page.
A coworker was recently speaking to one of his contacts about my work, and he couldn’t find my body art work. That bothered me. I have links separated like crazy on the menu above. I thought it was pretty simple to navigate my website.. but then again, I created it. I know all the ins and outs of it all. It opened up my eyes, and realized, maybe I need to simplify it some more?
I have so much work to do, and I’ll get there. As much as I love blogging, sharing my adventure with you all, I don’t want my craft to get lost in the rumble.